Intersection House

110-120 Birmingham Road, West Midlands B70 6RP


The West Midlands is a major area of the UK, representing one of nine regions of England, a metropolitan county and combined authority.

With a population of over 2.9m, it is the second largest county in the UK and is actively represented by the West Midlands Combined Authority, providing strategic direction for transport, economic development and regeneration.

The area also forms part of the Midlands Engine, a dynamic partnership combining public and private sector stakeholders to generate added value through important transport, enterprise, connectivity and trade projects.

The region has a fantastic vibrancy and is benefiting from major inward investment, including the 2022 Commonwealth Games, the £700 million mixed-use Paradise project, the £1.9 billion Smithfield Regeneration, the West Midlands Metro and HS2.

Local Economy

The West Midlands economy is home to hundreds of globally competitive businesses such as Jaguar Land Rover and Cadbury and is a UK leader for inward investment.

With total GVA of £105bn and the number of new and active enterprises exceeding the UK average, the region boasts the fastest growing economy of any city region in the UK, with population growth of half a million forecast in the next 20 years.

The region’s success is rooted in its core strengths of advanced manufacturing and engineering, with several growing sectors including tech, creative and life sciences playing a significant role in its economic diversity.

This strong long-term growth is supported by a robust Strategic Economic Plan and Local Industrial Strategy, backed by an £8bn 30-year investment programme, making the West Midlands the most exciting investment proposition in the UK.