Intersection House

110-120 Birmingham Road, West Midlands B70 6RP

Planning Considerations

The property occupies a gateway site adjacent the M5 Motorway at the entrance to West Bromwich. The vicinity comprises a variety of uses including industrial, commercial and residential, together with
extensive local amenities.

Local Plan

The Local Authority is Sandwell Metropolitan Borough Council, whose Development Plan includes the Black Country Core Strategy (2011), Site Allocations and Delivery DPD and the West Bromwich Area Action Plan (2012).

The West Bromwich AAP defines local land allocations and development management policies in line with the Core Strategy. The property is situated within WBPr20 which covers a 7.9ha area intended for employment uses, with Intersection House identified as a “significant landmark building on the motorway junction”.

Included in the AAP for delivery by 2026 is 220,000 sq m of office space, 65,000 sq m of retail, 4,800 sq m of convenience and up to 4,600 new homes, with improved transport and public realm.

Specific policies of relevance to the property include:

  • WBP5 Housing: with a density requirement of 45-60 dph
  • WBP15 Car Parking: whereby a flexible approach may be taken for residential use
  • WBP17 NPPF: whereby there will be a presumption in favour of Sustainable Development

The AAP also states that “gateways to the town will be defined by development that provides a high degree of visual impact and interest” and identifies the property as being within an “Opportunity Area”.

Further information available in the brochure and dataroom.